PROMOTIONAL GAMES: Put 'em to Work!
Contests, Sweepstakes & Promotional Games...
Solutions designed to meet your objectives...
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Incremental Sales
Trade Support
Trial
Sell-In & Sell-Through
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Database Development
Lead Generation
Employee Involvement
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A few of the ways Colortone Graphics has helped clients get down to the business of
successfully building business -
- Promotional Games Build Repeat Sales -
Does the million-dollar prize get customers in your store? Sure, but its actually the smaller promotion prizes that keep them coming back again and again: Free Fries with Big Sandwich Purchase, Buy one-Get one FREE, $15 off your next purchase of $100 or more. With promotional game cards, you can distribute a variety of offers to boost sales on your most profitable products, increase transaction size, and drive traffic when and where you want it!
- Promotional Games Draw Customers In-Store -
Use a "Mystery Discount Mailer, with Scratch-Off promotional game cards to conceal one Grand Prize or lots of discounts valid during a key buying period. Rub-off areas can be removed only by in-store sales associates. when the customer comes in the store and begins shopping.
- Promotional Games Drive Website Traffic & Build a Database -
Distribute scratch-off promotional game cards in credit card mailings, tipped-in to catalogues, over wrapped in your product, or with an in-store purchase. The promotional game card has a unique sweepstakes code - which is needed to enter your website sweepstakes promotion. At your site, customers register their contact data and enter their code to submit their entry. Use daily or weekly promotion drawings to keep momentum and interest high! The database of customer's names, addresses and e-mail address is the "Bonus" from running the promotion - stay in touch with customers with mailings or email blasts.
- Promotional Games Reward & Educate Employees -
Design scratch-off promotional game cards with a Q & A feature for employees. Question is posed with two possible answers. Employee picks their answer and rubs-off to reveal if it's the "right pick". If correct, he/she wins! Great way to cover a lot of different topics in a format sure to get attention. Great for safety programs and performance incentive contests.
- Promote New Stores with Grand Opening Promotional Games -
Plans to open a number of new locations? Colortone Graphics will develop a "stock" Grand Opening promotional game kit complete with scratch off game cards to prompt return visits, point of sale, manager's instructions and promotion prizes. Cost effectively produced in advance, stored in our warehouse and ready to ship whenever you give us the call.
- Promotional Games Offset Your Competitor's New Store Opening or Product Launch -
Don't just "let it happen"... use a well-timed, pre-emptive game promotion. Colortone Graphics designs Promotional Games with strong continuity features to "lock in" a customer base for a 6-8 week period - enough time to take the "edge" off the competitions plans. Great against the Big Box operators who won't use scratch-off game promotion tickets as a strategy.
- Promotional Games Motivate your Sales Force -
Need to focus your sales staff on a specific product? An instant win promotional game with cash prizes as a short-term incentive overlay is a great way to provide an extra boost for an important sales promotion period or a new product without altering your overall comp plan.
Hey, you get the idea! - Colortone Graphics will help develop a game promotion that fits your specific situation.and one that will work as hard as you do to get bottom-line results.
Backed with services, print production & distribution
from a single source...
Concept Development
Creative - Graphic Design & Copy
Incentive/Prize Structure Planning
Redemption Profiles
Overall Cost Estimates/Time Line Management
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Legal Review - Official Rules - Terms & Conditions
Bonding & Registration
Insurance/Bonding Procurement
Security Print Management for Game Pieces
On-site Seeding Management for On-Pack/In-Pack
Store Instructional Materials
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Web Sweepstakes Design, Hosting, Database & Site Operation
Mail Receipt for Off-Line Sweepstakes
Contest Judging
Winner Verification, Affidavaits/1099 & 1096 Preparation
Prize/Incentive Fulfillment
Activity Reporting
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